Who we are

Prima Equity was founded by Fiorna Kroger who has more than 44 years’ experience as a Business & Systems Analyst. Since 2015 she has been introducing private individuals to loan assets that offer Prime+ returns uncorrelated to market performance. Prima Equity has over 400 private clients who have placed over R 320 million into the BCFS alternative loan assets. The solutions marketed have a 100% no loss record.

Fiorna Kroger Prima Equity founder

Predictable returns in an uncertain world can be yours!

To find out how you too can enjoy a high interest rate that is usually reserved
for large corporates, whilst enjoying the peace of mind that comes from predictable
low-risk returns, contact us for a no-obligations walkthrough of your options.